Tourism Promotion

The Minister of State (Independent Charge) for Culture & Tourism Shri Shripad Yesso Naik has said that promotion and Marketing of India as a tourism destination is an  ongoing process.  The Ministry  of  Tourism promotes India  as  a  holistic destination in the domestic and  international markets  through  media  campaigns,  tourist literature and publicity material.   In a written reply in the Lok Sabha today Shri Naik said, the  Ministry of  Tourism is formulating schemes for  improvement  of  existing  tourist products  and  to develop  new tourist products  to international standards, for  Development of  Tourism Circuits  and a National Mission for infrastructure  improvement of  pilgrimage  centres.  In the budget  of  2014-15,  it has  been proposed  to allocate  Rs.600.00 crore for two new Schemes of the Ministry of  Tourism  as  detailed  below:- 1. 5 Tourism Circuits : Rs. 500.00 Crore 2. National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD)